Say who's coming, and who to call.
Someone will be at the house every day for months. The homeowner wants to know who. They also want to know who picks up the phone when something goes wrong.
Who to include
Not the whole company. Just the people the homeowner will deal with. That's usually two people. One writes the scope and handles the money. The other runs the site.
For each one, give a name, a photo and a role. Then add one sentence about what they do on this job. Most proposals skip that part.
- Our team of experienced professionals is dedicated to delivering exceptional results on every project.
Titus runs the field: trades, schedule, inspections, and the daily check that what's being built matches what was drawn.
Give them one name to call
Homeowners worry about being handed off. They met someone at the site visit. They worry they won't hear from that person again once they sign. If you're the one they'll call during the job, say so.
The example proposal says it in one line. The person who walks the site is the person you call during the job. Then it gives one phone number, one email and the office address.
Say who does the work
You don't need to name every sub. Just say which trades are your own crew. The example proposal does it in two sentences:
"Framing, concrete and finish carpentry are in-house. Licensed trade partners we've worked with for years handle the rest."
Homeowners want to know who will be in their yard. This tells them.
Say how they'll hear from you
The example promises a note every week and a schedule update every two weeks. Change orders are in writing before the work. Only promise what you'll keep up in a busy week. If you promise weekly notes, send them every week.
Use real photos
A phone photo in good light is fine. Don't use stock photos. If you don't have a photo of someone, leave it out. Keep the name and the sentence.