Put their customers' own words in it.

Pick reviews that match the job

Pick reviews the way you pick photos. A review of a bathroom job doesn't help much on an ADU bid. Look for the same kind of work.

Then look for what this homeowner is worried about. Maybe it's the budget. Maybe it's a crew that shows up on time. If they brought something up on the site visit, find a review about it.

Don't skip a review just because it mentions a problem. If it says how you fixed it, a worried homeowner will want to read it.

Quote them exactly

Copy the review just as the customer wrote it. Leave the typos in. Leave in the part about the late inspection. Homeowners can tell when a review has been cleaned up. Then they trust the rest less.

If a review is too long, pick a different one. Don't cut it down. That changes what the customer said.

Finishwork works the same way. The AI can pick reviews that fit the job. It never writes a review. It never changes a word. Your customers' words go in as they wrote them.

Say where it came from

• The name, the way they signed it. If they posted as "Susan A.", use that. If the review was anonymous, leave it anonymous.
• Where it was posted. Google, Houzz or Yelp. Some homeowners will go look.
• The kind of job. "Garage conversion, 2025" shows why you picked it.

How many, and where

Two or three is enough if they match the job. Put them next to the photos. That way they see the job, then read what the owner said.

One more can go near the price. That's where people feel most unsure. A line like "they came in on budget" helps there.

If you don't have many reviews yet

Ask your last few customers. Ask right after the final walkthrough, while they're happy. Send a direct link to your Google or Houzz page. Make it take one minute.

Don't write reviews yourself. Don't ask friends to. Leave this part out until you have real ones.